Nobody likes NVIDIA, even Apple won't play with them

Subject: General Tech | March 13, 2012 - 12:15 PM |
Tagged: TSMC, nvidia, macbook, kelper, Ivy Bridge, fermi, apple

NVIDIA has been having a rough life lately with problems besetting them on all sides.  Their IGP business has been disembowelled by AMD's Llano and even Intel is now offering usable graphics with the HD3000 on higher end Sandy Bridge chips.   The console makers seem to have decided on AMD as the provider of choice for the next generation of products which locks NVIDIA out of that market for years to come, as console generations tend to last significantly longer than PC components.  The delays at TSMC have enabled AMD to launch three families of next generation GPU without NVIDIA being able to respond, which not only hurts NVIDIA's bottom line but lets AMD set their own pricing until NVIDIA can finally release Kepler, at a price that will not be wholly of their choosing. 

Now according to SemiAccurate they are losing a goodly portion of Apple's MacBook business as well.  The supply issues which will be the result of the fabrication problems were likely a big factor in Apple's decision to trim back GPU orders but there is also the fact that the low to mid range GPU could well be going extinct.  With the power of the forthcoming Intel HD4000 and AMD's Trinity line of APUs it will become hard for laptop and system makers to justify putting in a discrete GPU since they will have to choose relatively expensive parts to have the discrete GPU contribute to performance. That leaves NVIDIA only providing GPUs for high end MacBooks, a much less lucrative market than the mid range.  Don't even mention the previous issue of overheating GPUs.

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"That is exactly what SemiAccurate moles are telling us is going on. Nvidia can’t supply, so Apple threw them out on their proverbial magical experience. This doesn’t mean that Nvidia is completely out at Apple, the Intel GPUs are too awful to satisfy the higher end laptops, so there will need to be something in those. What that something is, we don’t definitively know yet, but the possibilities are vanishingly small."

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Source: SemiAccurate

Apple May Bring High Pixel Density Displays To MacBook Pro Notebooks

Subject: Displays, Mobile | December 14, 2011 - 04:40 PM |
Tagged: mobile, macbook, apple

 Apple pulled off a four times increase in pixel density on it’s smartphone displays with the iPhone 4 which they dubbed the “Retina Display.” Meanwhile the company’s current 13” MacBook Pro is shackled to a 1280x800 display with an approximate pixel density of 116 pixels per inch. The low resolution (especially vertically) can make reading web pages or working with large documents a hassle as it involves quite a bit of scrolling up and down. New rumors; however, suggest that the Cupertino based company may be looking to step up the display resolution in the next iteration of the MacBook lineup. Allegedly, Digitimes has heard from “sources in the upstream supply chain” that the displays will have as high as a 2880x1800 resolution (and an approximate 261.25 PPI). Pretty impressive for a 13” display!

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The current MBP

Whether we will actually see new MacBook models release with such a display remains to be seen; however, it would certainly be a welcomed move as the computer display innovation market has been rather stagnant for the past few years, even going so far as to go backwards in ~24” monitors from 1200 vertical pixels to the now standard 1920x1080 resolution. Perhaps this move by Apple will entice other monitor manufacturers to step up their game and bring 4K gaming to the PC, eventually. Heck, while we are on the topic of monitor tech traveling laterally instead of forward, what ever happened to that curved display from Alienware? Personally, I’m rooting for Apple on this one as the monitor market could use a wake up call!

Source: Tech Report

Apple brings OS X Lion to the masses

Subject: General Tech | July 20, 2011 - 01:52 PM |
Tagged: osx, macbook, mac, lion, imac, apple

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Mission Control (Courtesy of Apple)

Apple released their latest operating system dubbed OS X Lion today that includes more than 250 new features the company states will make dramatic improvements to how users interact with Apple's entire line of computer systems. The $29.99 upgrade includes several new features like multi-touch gestures, full-screen apps, a new Mission Control section, and a new location for Mac apps called LaunchPad.

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LaunchPad (Courtesy of Apple)

Apple expanded OS X's ability to view installed applications through a new program called Launchpad. Launchpad allows users to see all of their apps on one screen gives you instant access to all the apps on your Mac. Previously, loaded apps were viewed in a smaller window and now Launchpad will use all the screen real estate more efficiently to show users all their apps at one time. 

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Apple Mail (Courtesy of Apple)

OS X Lion also showcases a redesigned Mail program that uses a widescreen view to show message lists in modular sections that are more intuitive to read and use. Another section called Conversations gives users a basic timeline to show threads of messages from specific people. The revamped program also includes search suggestions and search tokens to make finding archived or buried e-mails alot simpler than clicking around for them.

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Apple Server (Courtesy of Apple)

Another interesting feature Apple added is the OS X Lion Server that provides more control over user and administerator permissions versus the previous Server app. This program can basically turn almost any Mac into a basic server with secure options for remotely managing computers running Lion and other iOS devices like iPhones and iPad2s. Server admins can also send updates to all their users wirelessly through push notifications. Apple also made many improvements to the OS's file sharing options and to other programs like Wiki Server, iCal Server and Mail Server.

The OS X Lion upgrade can be purchased from the Mac App Store or online at Apple.com for $29.99. The entire download weighs in at around 3.49GB, which is a pretty significant update that should give many users more flexibility in how their use and interact with their Apple systems.

Source: Apple

Rumors point to Apple moving to ARM processors for future notebooks

Subject: Processors, Mobile | May 6, 2011 - 07:11 PM |
Tagged: project denver, nvidia, macbook, Intel, arm, apple

A very interesting story over at AppleInsider has put the rumor out there that Apple may choose to ditch the Intel/x86 architecture all together with some future upcoming notebooks.  Instead, Apple may choose to go the route of the ARM-based processor, likely similar to the A4 that Apple built for the iPhone and iPad.

What is holding back the move right now?  Well for one, the 64-bit versions of these processors aren't available yet and Apple's software infrastructure is definitely dependent on that.  By the end of 2012 or early in 2013 those ARM-based designs should be ready for the market and very little would stop Apple from making the move.  Again, this is if the rumors are correct.

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Another obstacle is performance - even the best ARM CPUs on the market fall woefully behind the performance of Intel's current crop of Sandy Bridge processors or even their Core 2 Duo options.  

In addition to laptops, the report said that Apple would "presumably" be looking to move its desktop Macs to ARM architecture as well. It characterized the transition to Apple-made chips for its line of computers as a "done deal."

"Now you realize why Apple is desperately searching for fab capacity from Samsung, Global Foundries, and TSMC," the report said. "Intel doesn't know about this particular change of heart yet, which is why they are dropping all the hints about wanting Apple as a foundry customer. Once they realize Apple will be fabbing ARM chips at the expense of x86 parts, they may not be so eager to provide them wafers on advanced processes."

Even though Apple is already specing its own processors like the A4 there is the possibility that they could go with another ARM partner for higher performance designs.  NVIDIA's push into the ARM market with Project Denver could be a potential option as they are working very closely with ARM on those design and performance improvements.  Apple might just "borrow" those changes however at NVIDIA's expense and build its own option that would satisify its needs exactly without the dependence on third-parties.  

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Migrating the notebook (and maybe desktop markets) to ARM processors would allow the company to unify their operating system across the classic "computer" designs and the newer computer models like iPads and iPhones.  The idea of all of our computers turning into oversized iPhones doesn't sound appealing to me (nor I imagine, many of you) but with some changes in the interface it could become a workable option for many consumers. 

With even Microsoft planning for an ARM-based version of Windows, it seems that x86 dominance in the processor market is being threatened without a doubt.  

Source: AppleInsider