MSI Shows of Next Generation Twin Frozr IV Cards at Cebit
Subject: Graphics Cards | March 6, 2012 - 08:55 PM | Josh Walrath
Tagged: Twin Frozr, R7970, R7870, msi, Lightning, hd 7950, hd 7850, HD 77750, hd 7770, hawk
The Romanian site Lab 501 was able to snap some shots and get some information about the latest generation of custom built graphics products from MSI. We had actually talked to Alex Chang of MSI about what Twin Frozr IV would bring to the table, but today we actually get to see the (nearly) finished parts.
It looks as if MSI is changing around their color scheme, but the heatsink remains as big as the previous generation's. (image courtesy of Lab 501)
The products shown were of course only the AMD based parts, as the NVIDIA Kepler products are still under wraps (but apparently should see the light of day later this month). MSI is giving the full Twin Frozr IV treatment to every HD 7750 and above part. The HD 7970 is getting the Lightning edition with all the bells and whistles, while the HD 7870 is going under the Hawk brand.
We have few details about what all Twin Frozr IV includes, but it keeps the propeller blades and the anti-dust technology that we first saw in the N580GTX Lightning. From the shots we have, it does not appear that they will be using the temperature sensitive fan units that actually change color when going above 45C.
They were able to take a good shot of the board without the heatsink, and it is just as jam packed as the previous Lightning products. (image courtesy of Lab 501)
The Lightning will feature a total of 4 Display Ports and 2 DVI ports, so it can support up to 6 monitors at once. This appears similar to what Asus did with the EAH6950 and EAH6970 cards that were recently reviewed here. The Hawk will only feature 2 Display Ports, HDMI, and DVI-I. The rest of the lineup looks like reference based cards with custom Twin Frozr IV coolers.
It is good to see MSI continues with the more affordable Hawk brand. (image courtesy of Lab 501)
Of particular interest is the board design of the Lightning card. It is simply jam packed with power regulation components and the new "Twin Form-in-One" bracing system which supports both sides of the PCB with metal plates to minimize warping, improve cooling, and funnel airflow. Looking at the back of the card reveals the plate having a nice sized hole in it which would be perfect for another fan to cool all of the components on the back. More digging has informed us that it is actually a removable "GPU Reactor Core". More details should be available soon.
All New MSI R7800 Twin Frozr Series Runs up to 15˚C Cooler and 9dB Quieter
Subject: General Tech | March 5, 2012 - 05:23 PM | Jeremy Hellstrom
Tagged: msi, hd 7850, hd 7870, Twin Frozr
(Industry, CA) Leading international mainboard and graphics card maker MSI today officially announced the launch of R7870 Twin Frozr 2GD5/OC and R7850 Twin Frozr 2GD5/OC, two new graphics cards equipped with AMD's latest 28nm HD 7800 GPU. The R7800 series features the exclusive Twin Frozr III cooling design that is equipped with MSI's Propeller Blade technology - patented in several countries – for 20% more cooling than conventional fans. Combined with MSI's SuperPipe technology and large cooling fins, the R7870 Twin Frozr 2GD5/OC core temperature is 15°C lower than reference boards and fan noise is reduced by 9dB* in full load. The R7870 Twin Frozr 2GD5/OC supports GPU voltage adjustment technology to boost overclocking potential by up to 20%** when used with MSI's exclusive Afterburner overclocking utility. Gamers can now unleash the full potential of their graphics card for gaming and multimedia applications.
Advanced Twin Frozr III Design Runs 15˚C Cooler and 9dB Quieter than Reference Boards
The MSI R7870/R7850 Twin Frozr 2GD5/OC features the Twin Frozr III cooling module that has won popular acclaim from media around the world. The proprietary Propeller Blade technology has been patented in multiple countries and features special airflow channels on the edge of the fan blades to increase airflow by 20% compared to conventional designs and reduce noise as well! Under full load, the GPU core of the R7870 Twin Frozr 2GD5/OC graphics card is 15˚C lower than the reference design and operating noise is reduced by 9dB to less than 30dB. This combination of outright performance and ultra-quiet operation is proof that MSI products can provide gaming enthusiasts with the coolest and quietest user experience!
MSI's Exclusive Afterburner Core Voltage Adjustment Technology
The R7870 Twin Frozr 2GD5/OC graphics card supports GPU core voltage adjustment technology that can be used with the popular Afterburner overclocking utility to boost overclocking potential by 20%. The ability to push the graphics card to its limits reinforces MSI's excellence in software and hardware customization, making MSI the first choice of overclocking enthusiasts. In addition to overclocking, Afterburner also supports advanced fan speed control, custom overclocking settings, Predator audio/video capture and Kombustor burn-in testing. Most exciting of all is that gamers can download the Afterburner APP for Android or iOS operating systems to perform overclocking, remote monitoring and fan speed control in real-time from their handheld devices.
PCI Express Gen 3 Graphics Card with 28nm GPU
The MSI R7800 family is equipped with AMD's latest 28nm GPU that offers greater performance and processing power than the previous generation, while reducing power consumption. The MSI R7800 series graphics cards support thePCI Express Gen 3 standard, which when combined with a compatible CPU and mainboard, double bandwidth to a staggering 32GB/s for delivering the ultimate in gaming performance.
Supports Next Generation AV Ports and AMD Eyefinity Multi-Display Technology
MSI R7800 graphics cards provide DisplayPort 1.2 and HDMI 1.4a outputs that support 3D video, 7.1 channel lossless TrueHD video and DTS-HD audio, as well as supporting AMD's proprietary Eyefinity multiple display technology. The support for next-generation audio-video standards makes the MSI R7800 family the best choice for professionals and gamers.
MSI's Alex Chang Speaks Up
MSI was founded in 1986 and started producing motherboards and video cards for the quickly growing PC market. Throughout the life of the company they have further diversified their offerings to include barebones systems, notebooks, networking/communication devices, and industrial products. While MSI has a nice base of products, they are still primarily a motherboard and video card company. In the past 10 years MSI has become one of the top brands in North America for video cards, and they have taken a very aggressive approach to design with these products.
I had the chance to send MSI quite a few questions concerning their video card business and how they develop their products.
What is your name, title, and how long have you worked at MSI?
My name is Bob, and I’m…. actually, I’m just Alex Chang. I’m the Associate Marketing Manager. I’ve been with the company for 2 years.
Typically how long does it take from the original reference design card release to when we can first expect to see a Twin Frozr III based card hit retail? How much longer does it take to create the “Lightning” based products?
Historically, we’ve seen the introduction of a non-reference thermal solution within 2-4 weeks of product launch. As an example, GTX580 was launched in November 2010, and by December there was already a reference PCB GTX580 w/ the Twin Frozr II cooler.
In the case of Lightning cards, the development timeframe is longer due to more R&D, validation, and procurement of components. With GTX580, the timeframe was around 6 months, but moving forward MSI is pulling in the launch timeframe of our flagship products.
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